Persuasion: The Art of Communication
- 11 Sections
- 1h 21m Duration
The Core of Communication
Understanding the Persuasion Situation
Essential Elements of Persuasion
Logical Data
Reputation and Character
Emotional or Passionate Appeals
Recognizing the Different Elements
Neuro-Linguistic Programming (NLP), Part 1
NLP, Part 2
Framing
Other Tips
There are many reasons why we communicate – to inform, to share our viewpoint, to educate, and to sell. Communications guru Barbara Evers would argue that all these forms of communication are in fact forms of persuasion.
In this course Barbara Evers and Wofford Jones walk through tips and techniques to take advantage of when you’re seeing to communicate and persuade.
Objectives – You will be able to:
- Describe the relationship between Persuasion and Communication
- Discuss the elements of Persuasion
- Identify the use of Framing in communication