Storytelling in Business

Use The Power Of Stories To Connect With Your Team And Your Customers

Storytelling is a powerful tool you can use to improve presentations, share a vision, sell products, and connect with customers and colleagues. Join national award-winning storyteller Andy Offutt Irwin and leadership guru Kelly Vandever as they show you how to create, organize, and use your own personal and business stories.

About your Teachers:

With a silly putty voice, hilarious heart-filled stories, and amazing mouth noises (arguably, the greatest whistler in the world), one-person-showman Andy Offutt Irwin is equal parts mischievous schoolboy and the Marx Brothers, peppered with a touch of the Southern balladeer. One of the most sought after performing storytellers in the United States, Andy is a perennial favorite of the Teller-in-Residence Program at the International Storytelling Center in Jonesborough, Tennessee, and he has been a Featured Teller at the National Storytelling Festival nine times (as of 2017). Andy’s numerous awards include Storytelling World awards in 2015, the 2013 Natioal Storytelling Network’s ORACLE Circle of Excellence Award, and the 2001 Sammy Clark Award for Exemplary Teaching and Service from Emory University.

Kelly Vandever is a leadership and communications expert who helps leaders and organizations thrive in today’s attention-deficit, entertain-me-now, wait-while-I-post-that-on-Facebook world. Kelly is also a past President of the National Speakers Association, Georgia Chapter.

Objectives – You will be able to:

• Describe the benefits of using Storytelling in Business
• Identify four or more places where Storytelling can be used in Business
• Explain the use of the Personal Story Generator to capture stories
• Describe the four basic elements of the Hero’s Journey
• Discuss various methods to collect business stories