Business Skills Training Catalog -Social Media Strategist Series

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Overview: This course covers the path of becoming a social media strategist. Students will learn about the rise of social media, conducting and auditing market analysis, setting goals and selecting platforms, creating the social media policy and integrating marketing strategies. They will also learn about developing effective content, popular platforms, launching successful campaigns, managing the community, customer service and measuring, analyzing and reporting.

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Course Modules:

Module 01 – The Rise of Social Media 

(Duration: 28m)

  1. Workbook (Pdf)
  2. The Rise of Social Media
  3. What is Social Media?
  4. Types of Social Media
  5. Evolution of Marketing
  6. Benefits of Social Media to Organizations
  7. The Growth of Social Media
  8. Social Media Career Opportunities
  9. Role of the Social Media Strategist
  10. Social Media Certification Options
  11. Stages of Strategic Social Media Operations
  12. Lesson 01 Review
  13. Review Quiz (Number of attempts allowed: Unlimited)

Module 02 – Conducting Market Analysis 

(Duration: 16m)

  1. Workbook (Pdf)
  2. Conducting Market Analysis
  3. Need for Readiness Assessment
  4. STP Analysis
  5. Segmentation
  6. Segmentation Chart Example
  7. Targeting
  8. Targeting Strategies
  9. Positioning
  10. Positioning with Market or Perceptual Mapping
  11. STP Analysis of Competitors
  12. Competitor Information Available Online
  13. Lesson 02 Review Quiz (Number of attempts allowed: Unlimited)

Module 03 – Auditing Social Media

(Duration: 26m)

  1. Workbook (Pdf)
  2. Auditing Social Media
  3. Importance of Social Media Auditing
  4. Tools for Social Listening
  5. Demo – Social Listening Tools
  6. Track Platform Performance
  7. Grading Tools
  8. Demo – Example of Grading Tools
  9. Social Media Sentiment Terminology
  10. Sentiment Analysis
  11. Options for Analyzing Sentiment
  12. Document Level vs. Entity Level Sentiment
  13. Unsolicited Feedback
  14. Lesson 03 Review
  15. Review Quiz (Number of attempts allowed: Unlimited)

Module 04 – Setting Goals and Selecting Platforms

(Duration: 31m)

  1. Workbook (Pdf)
  2. Setting Goals and Selecting Platforms
  3. Corporate Culture and Social Media
  4. Five Barriers to Social Media Adoption
  5. Barrier #1: Resistance to Change
  6. Barrier #2: Sensitivity to Costs
  7. Barrier #3: Fear of Damaging Content
  8. Barrier #4: Fear of Sensitive Information Exposure
  9. Barrier #5: Fear of Web Attack and Malware
  10. Social Media Goals vs. Business Goals
  11. KPIs (Key Performance Indicators)
  12. SMART Social Media Goals
  13. SMART Goals – Specific
  14. Matching Goals to Social Media Platforms
  15. Platform Selection Process
  16. Types of Social Media Platforms
  17. Overview of Social Media Platforms
  18. Popularity-Based Platform Selection
  19. Goal-Based Platform Selection
  20. Content-Based Platform Selection
  21. Content Examples from Top 5 Platforms
  22. Demographic-Based Platform Selection
  23. Lesson 04 Review
  24. Review Quiz (Number of attempts allowed: Unlimited)

Module 05 – Creating the Social Media Policy  

(Duration: 1h 2m)

  1. Workbook (Pdf)
  2. Creating the Social Media Policy
  3. Legal Disclaimer
  4. The Social Media Policy
  5. Demo
  6. – Context for Social Media Policy
  7. Disclosure Best Practices Toolkit
  8. Demo- SocialMedia.org
  9. Truth in Advertising
  10. Online Endorsements and Testimonials
  11. Intellectual Property
  12. Permission for Protected Content
  13. Demo- Utilizing Content
  14. Creative Commons
  15. Spectrum of Licenses from Creative Commons
  16. Demo- Creative Commons
  17. Brand Abuse
  18. Trade Secrets and Proprietary Information
  19. Avoiding Release of Proprietary Information
  20. Privacy Policy
  21. Defamation in Social Media
  22. Lesson 05 Review
  23. Review Quiz (Number of attempts allowed: Unlimited)

Module 06- Integrating Marketing Strategies

(Duration: 44m)

  1. Workbook (Pdf)
  2. Integrating Marketing Strategies
  3. Brand Marketing
  4. Demo- Brand Marketing
  5. Online Brand Creation Process
  6. Demo- Contests and Promotions
  7. Keywords
  8. Keyword Research Tools
  9. Demo- Google Keyword Planner
  10. Tips for Keyword Selection
  11. Successful Keyword Strategies
  12. Demo- Where to Use Keywords
  13. Keyword Usage
  14. Content Tagging
  15. Lesson 06 Review
  16. Review Quiz (Number of attempts allowed: Unlimited)

Module 07 – Developing Effective Content 

(Duration:  49m)

  1. Workbook (Pdf)
  2. Developing Effective Content
  3. Content Marketing on Social Media
  4. Types of Content
  5. Trends in Content Marketing
  6. Content Origination
  7. Outsourced vs. In-house Content Production
  8. Branded vs. Common Interest Content
  9. Demo – Branded vs. General Content
  10. Content Development
  11. #1 – Select a Topic
  12. #2 – Write a Title
  13. #3 – Write an Introduction
  14. #4 – Create the Body of the Content
  15. Demo – Trending Content
  16. #5 – Include a Call to Action
  17. Lesson 07 Review
  18. Review Quiz (Number of attempts allowed: Unlimited)

Module 08 – Understanding the Popular Platforms

(Duration: 3h 34m)

  1. Workbook (Pdf)
  2. Understanding the Popular Platforms
  3. Overview of Social Media Platforms
  4. Social Media Intimacy
  5. Blogging
  6. Demo – Sample Blogs
  7. Demo – WordPress Blogs
  8. Facebook
  9. Demo – Using Facebook
  10. YouTube
  11. Demo – YouTube
  12. Demo – Creating a Channel
  13. Demo – Uploading Video
  14. Google+
  15. Demo – Google+
  16. Demo – Advertising in Google+
  17. LinkedIn
  18. Demo – LinkedIn
  19. Demo – Business Side of LinkedIn
  20. Twitter
  21. Demo – Twitter
  22. Demo – Advertising in Twitter
  23. Lesson 08 Review
  24. Review Quiz (Number of attempts allowed: Unlimited)

Module 09 – Launching Successful Campaigns

(Duration: 1h 39m)

  1. Workbook (Pdf)
  2. Launching Successful Campaigns
  3. Traditional Website Advertising
  4. Social Media Advertising
  5. Benefits of Native Advertising
  6. Example: Paid Twitter Advertising
  7. Example: Paid Facebook Advertising
  8. Capitalizing on Contacts
  9. Demo- Social Media Contests
  10. Social Media Contests
  11. Contest Platform Software
  12. Demo- Online Contests
  13. Social Media Documentation and Schedules
  14. Action Plans
  15. Action Plan Template
  16. Editorial Calendar
  17. Editorial Calendar Components
  18. Editorial Calendar Tool Options
  19. Demo- Editorial Calendar Tool
  20. Project Management Software
  21. Performance Dashboards
  22. Tools with Performance Dashboard Options
  23. Demo- Performance Dashboard Tool
  24. Social Media Campaign Management Tools
  25. Social Media Management Tool Options
  26. Demo- Social Media Management Tool
  27. Lesson 09 Review
  28. Review Quiz (Number of attempts allowed: Unlimited)

Module 10 – Managing the Community

(Duration: 56m)

  1. Workbook (Pdf)
  2. Managing the Community
  3. The Community Manager Role
  4. The Community Manager
  5. Social Media Personas
  6. Personal (Self) Persona
  7. Corporate (Brand) Persona
  8. Response Community (Hybrid) Persona
  9. Demo- Creating a Response Community
  10. Importance of Voice Consistency
  11. The Successful Online Personality
  12. Demo- Three Personality Musts
  13. Demo- Social Media to Build Community
  14. Demo- Pinterest
  15. Lesson 10 Review
  16. Review Quiz (Number of attempts allowed: Unlimited)

Module 11 – Providing Customer Service

(Duration: 1h 18m)

  1. Workbook (Pdf)
  2. Providing Customer Service
  3. Organizational Customer Service
  4. Demo – Examples of Feedback
  5. Social Media Triage
  6. Demo – Marketing Personas
  7. Social Media Triage (Cont.)
  8. Benefits of Triage Plans
  9. The Role of Social Media in Customer Service
  10. Professionalism in Online Customer Service
  11. Online versus Personal Interactions
  12. #1 – Positive Feedback
  13. #2 – Negative Feedback (Non-Specific)
  14. #2 – Negative Feedback (Specific)
  15. #3 – Neutral or Other Feedback
  16. Social Media Crisis Management
  17. Lesson 11 Review
  18. Review Quiz (Number of attempts allowed: Unlimited)

Module 12 – Measuring, Analyzing and Reporting

(Duration: 1h 9m)

  1. Workbook (Pdf)
  2. Measuring, Analyzing and Reporting
  3. Social Media Analytics
  4. Social Media Metrics
  5. Tracking Metrics Over Time
  6. Metric #1 – Brand Health
  7. Conversation Share
  8. Demo – Gathering and Analyzing Statistics Related to Social Media
  9. Metric #2 – Customer Service Experience
  10. Response Time
  11. Metric #3 – Conversions
  12. Goal Value
  13. Economic Value Calculation
  14. Example: Social Media ROI Calculation
  15. Demo – Google Analytics
  16. Final Audit
  17. Reports
  18. Example: Goal Report
  19. Example: SWOT Analysis
  20. Lesson 12 Review
  21. Review Quiz (Number of attempts allowed: Unlimited)

Module 13 – The Social Media Strategist Career

(Duration: 22m)

  1. Workbook (Pdf)
  2. The Social Media Strategist Career
  3. Defining Your Value
  4. Bidding on Projects
  5. Building a Partner Network
  6. Issuing Requests for Proposals
  7. Succeeding as a Social Media Strategist
  8. Lesson 13 Review
  9. Course Closure
  10. Review Quiz (Number of attempts allowed: Unlimited)

Training Final Exam ?

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This course includes
  • about 13.50 hours on-demand video
  • 13 downloadable Pdf Workbooks
  • Unlimited time access (During Membership)
  • Access on mobile and Desktop
  • Certificate of Completion

Course Features Include:

  • Expert Lectures
    Learn on-demand from top instructors who are industry subject matter experts. Our highly certified expert instructors possess a superior understanding of the subject matter in their fields and have the ability to convey this knowledge in an effective, engaging, and professional manner to a wide audience.

  • Certificates of Completion
    Upon completion of a series of courses you can earn a certificate of completion from Career Academy. Certificates of Completion will display your full name, course completed, as well as the date of completion. Students have the ability to print this out or save it digitally to showcase your accomplishment.

  • PowerPoint Visuals:
    Many of the in-depth theories and processes discussed in our courses can be learned most efficiently through the detailed PowerPoint slides presented. These visuals are accompanied by an instructor voice-over to provide our students with a clear, efficient, and complete presentation of concepts.

  • Professional Development Activities
    Students are provided access to professional development activity files which allow for an individual to test out course theories and apply the knowledge they earned from the course.

  • Review Quizzes
    Once a course is completed, test your knowledge by taking our course review quiz! Students have the ability to retake any review quizzes as many times as they wish to ensure they understand the material or to improve upon their scores.

  • Mobile Access
    With our universal course player, you can learn from your computer, tablet as well as mobile devices. Keep up with your training on the go!

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