Google Analytics 4 – GA4 Training Course

Google Analytics 4 Training Course

In this GA4 training, you will learn how to setup Google Analytics 4 (GA4) and get the most out of it right away. Google Analytics is key to achieving maximum benefit from your marketing efforts.  Google Analytics has been around since the introduction in 2005, and in that time it’s helped small businesses and enterprises alike derive value from data that’s generated with web traffic. On July 1, 2023, Google will retire Universal Analytics and replace it with the newest GA4 version. With the release of Google Analytics 4 (GA4), the way of analyzing your data has changed significantly, with updates to everything from the user interface, reports, data models, custom metrics, custom events, to capabilities and implementation.

What will I learn in TOIT’s Google Analytics GA4 Training sessions:

Within this Google Analytics GA4 training, you’ll learn how to set up GA4 to provide comprehensive and actionable insights—and discover tips and tricks that will help you and your team articulate your goals, increase conversions, track your goals (via tracking), and use custom reports improve your business. Focusing on the measurement reporting sections that have the greatest impact on digital products, you’ll find out how to get to the relevant data, create custom reports, use dimensions, understand your audiences, analyze it, and even export it outside Google Analytics (like Google Data Studio) or  investigate further with BigQuery. And users can now leverage enterprise features that were previously only available in Google Analytics 360: for example, BigQuery integration, funnels, and upsampled data are now available to everyone at no cost.

What if I want to take the Google Analytics exam?

Are you looking to take the Google Analytics 4 exam to gain a google analytics 4 certification? To ensure success on the Google Analytics exam, TOIT provides comprehensive review materials and practice questions to help you excel and become a specialist in your organization. With TOIT’s materials in hand, don’t be surprised when your knowledge of Google Analytics 4 exceeds all expectations. TOIT’s self-paced IT Online Course Training makes it easy to prepare for success – no matter your current level of experience, we are here to prepare you for your google analytics 4 certification . Get ready to take your knowledge of Google Analytics 4 to the next level.

And if you’re interested in taking the Google Analytics exam, you’ll also get a concise reference guide and practice questions to help you prepare.

Who is This Video GA4 Training Course For?

• Bloggers who relay on digital analytics to make digital marketing analysis to grow and develop predictive audiences or couple Google optimize to their blog and segment traffic sources to gain a deep understand.
• Digital Product Owners who want the analysis reporting of dimensions and understand their audiences and user behavior for implementation plan to drive value to products and services.
• Affiliate team or marketers wanting to develop a measurement plan and tracking to drive  detailed reporting, reviewing measurements and or dimensions from sources.
• Business owners, entrepreneurs or product managers who want to maximize their skills and performance of their digital products with comprehensive tracking and reporting to yield the best performance possible.
• Anyone looking to master the fundamentals to be able to obtain insights that can be gathered with Google Analytics 4 to drive their business decisions will benefit from our GA4 training course.

What You’ll Learn with this Google Analytics GA4 training

• Why Google Analytics 4 is a game changer for both small business and individual digital product owners
• How to set Up Google Analytics 4 to Collect Actionable Data Results
• Identify How to Track the Success of Your Marketing Campaigns with Tagging, Reports, dimensions, and custom metrics
• How to export data to Google BigQuery or leverage Google data Studio
• Upgrade from Universal Analytics to Google Analytics 4 and ensure your attribution models stay intact
• How to connect to Google Signals, Google Ads (campaign tracking), Google Tag, and BigQuery
• Document Insights and use the reporting tools to make Data Driven Decisions to Grow your digital product

Requirements To Get the Most Out of Your GA4 Training

• Participants should have a website, blogging site, mobile application to use with Google Analytics 4
• A basic understanding of using Google Chrome in order to install extensions

Frequently Asked Questions Related to Google Analytics 4

What is the difference between Google Universal Analytics and Google GA4?

Google Universal Analytics (UA) and Google Analytics 4 (GA4) are two different versions of Google Analytics. The main differences between them are:

Data Collection: GA4 uses an event-based data model, which means that all user interactions on a website or app are tracked as events. UA, on the other hand, uses a session-based data model, which groups user interactions into sessions.

Cross-Device Tracking: GA4 has better cross-device tracking capabilities than UA. It uses machine learning to analyze user data and identify patterns that can help track users across multiple devices.

Reporting: GA4 has a new reporting interface that is more user-friendly and customizable than UA’s reporting interface. It also includes new reports that provide more detailed insights into user behavior.

Integration with Google Ads: GA4 has better integration with Google Ads than UA. It allows users to create audiences based on user behavior and target them with ads on Google Ads.

User Privacy: GA4 is designed to be more privacy-friendly than UA. It includes features like data deletion on request and an option to disable data sharing with Google.

Overall, GA4 is a more advanced and modern version of Google Analytics that provides better insights into user behavior and has more advanced features than UA.

When will Google Universal Analytics automatically change over to GA4?

Google will stop collecting data for use in Univeral Analytics on July 1, 2023. All sites using Google Analytics will be migrated to the new GA4 platform.

Why do I need to transition to GA4?

Google is phasing out the old Universal Analytics platform in favor of GA4, which has more advanced features and better integration with other Google products.

Do I really need training to learn the new GA4 platform?

Anyone who uses Google Analytics to monitor and make critical business decision based on analytics will greatly benefit from the training. Business owners, marketers and data analysts will have a more compehensive understanding to unleash the power of information provided by GA4.