Overview

This Course will teach students how to master Google Analytics; from the basics all the way through the most advanced features. Once complete, students will be masters at reporting, behavioral data, audience conversion and will have an extremely well-rounded knowledge base with this software. This Course will teach students how to master Google Analytics; from the basics all the way through the most advanced features. Once complete, students will be masters at reporting, behavioral data, audience conversion and will have an extremely well-rounded knowledge base with this software. The Google Cloud Digital Leader Certification is one of Google’s newest certifications. I am really excited by this certification since the certification brings Google to the same table as AWS/Azure when it comes to entry level certifications. In this GA4 training course, learn how to setup Google Analytics 4 (GA4) and get the most out of it right away. Google Analytics has been around since the introduction in 2005, and in that time it’s helped small businesses and enterprises alike derive value from data that’s generated with web traffic. But with the release of Google Analytics 4 (GA4), the way of analyzing your data has changed significantly, with updates to everything from the user interface, reports, data models, custom metrics, custom events, to capabilities and implementation. In this Social Media Marketing online training course, you will learn how to take advantage of social media platforms for marketing objectives. From creating a customer report and building an objective market profile to executing a competitive analysis and forming user personas, we will cover it all! Use cases are prime examples of the different ways that your newly acquired skills can be used in real-world scenarios. Students will master the art of generating ideas for online marketing through social media posts and lead capture methods with this Social Media & Digital Marketing 101 online course. Students are encouraged to look at their generated content from a diverse perspective and create reusable materials that can be applied across multiple platforms such as emails, blogging, videos and more! By delving deep into these strategies with us, you’ll soon have an arsenal of fresh strategies designed to grow your business exponentially.

  • 4 Traning Hours
  • 72 Videos
  • 7 Topics
  • 75 Practice Questions

About our online Google Analytics training course

This Google Analytics course will teach students how to master Google Analytics from the basics, all the way through the most advanced features. Once complete, students will be masters at Google Analytics Skills such as reporting, behavioral data, audience conversion, and will have an extremely well-rounded knowledge base of Google Analytics software. Being proficient in Google Analytics will easily set you apart in the job market, especially since almost every business has an online presence that is crucial to their success, that is having a person with strong understanding of Google Digital Marketing & E-commerce Google Analytics Skills will set you apart for others.

What Google Data Analytics you will learn :

This course includes 5 hours of training and 72 videos. Students will learn the basic features of Google Analytics including how to create an account, implement tracking codes, analyze basic reports, activity tracking, develop actionable insight, and set up goals and campaign tracking.

Google Analytics Course Outline

Module 1: Introduction to Google Analytics
  •    Intro Definitions-Part 1
  •    Intro Definitions-Part 2
  •    How Google Analytics Works
Module 2: Fundamentals of Google Analytics
  •    Build Analytics Infrastructure
  •    Setting Up Conversion Data
  •    Setting Up E-Commerce And Goal Tracking
  •    Cross Domain Tracking
  •    Input New Users
  •    Examine Data Points
Module 3: Basics of Google Anayltics
  •    Basic Features
  •    Dashboard
  •    Shortcuts
  •    Adding A Dashboard
  •    Sharing Reports
  •    Alerts
  •    Realtime Analytics
  •    Standard Reports
  •    Views
Module 4: Reports in Google Analytics
  •    Acquisitions Intro
  •    All Traffic Acquisitions
  •    Acquisitions Overview
  •    Acquisitions Channels
  •    All Referrals
  •    Campaign
  •    Keywords
  •    Social
  •    Webmaster Tools
Module 5: Behavioral Reports
  •    Behavioral Reports Intro
  •    Dimensions
  •    Content Drilldown
  •    Landing Pages
  •    Exit Pages
  •    Event Flow Report
  •    Working With Events
  •    Site Search Report-Part 1
  •    Site Search Report-Part 2
  •    Site Search Report-Part 3
  •    Site Search Report-Part 4
  •    Behavior Flow Report
  •    Site Speed
  •    Using Site Speed Search
  •    Page Timings
  •    Speed Suggestions
  •    User Timing Adsense
  •    Experiments
  •    Inpage Analytics
Module 6: Audience
  •    Audience Reports
  •    Location Report
  •    Language
  •    Behavior
  •    Frequency Recency
  •    Engagement Report
  •    Technology Reports
  •    Mobile Reporting
  •    Demographic Report
  •    Interests
  •    Visitor Flow Chart
Module 7: Conversions
  •    Intro To Module 7
  •    Funnel Visualization
  •    Goal Flow Report
  •    Reverse Goal Path
  •    Goal URLs
  •    E-commerce Reports
  •    Product Performance Reports
  •    Transactions Report
  •    Time To Purchase Report
  •    Multi-Channels Funnels Report
  •    Assisted Conversion Report
  •    Top Conversion Paths Report
  •    Time Log And Path Length Report
  •    Attri