Business Skills Training Catalog – Introduction to Social Media for Business Series!

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Overview: This course provides students with the knowledge and skills to utilize Pinterest, Facebook, Twitter, Google+ advertising and networking, LinkedIn, and YouTube channels.

Course Modules:

Module 01 – Pinterest

(Duration: 1h 53m)

  1. Workbook (Pdf)
  2. Pinterest
  3. What Makes Pinterest Effective as a Marketing Tool?
  4. What is Pinterest?
  5. Uses for Pinterest
  6. Personal Accounts vs. Business Accounts
  7. Optimizing Your Business Page Name
  8. How to Create an Account
  9. Demo – How to Create an Account
  10. Setting Up Your Home Feed
  11. Demo – Putting a Pinterest Browser Button for Convenience
  12. Enable Notifications
  13. Connecting to Social Networks
  14. How to Edit Your Profile
  15. How to Search Boards
  16. Pinterest Analytics
  17. Verifying Your Web Site
  18. Demo – Verifying Your Web Site
  19. Demo – Setting Up Initial Business Account Profile
  20. How to Create Boards
  21. Ensuring Pinboard is Visible to Search Engines
  22. Types of Boards
  23. Use Hashtags
  24. Link Back to Your Web Site – ALWAYS
  25. Viewing Your Boards
  26. Searching for Items to Pin
  27. Demo – Pinning Items that Interest You
  28. Rich Pins
  29. Types of Rich Pins:
  30. Companies Using Rich Pins
  31. Article Pins
  32. Examples of Article Pins
  33. Place Pins
  34. Flow of a Place Pin
  35. How to Invite Friends
  36. How to Find Friends
  37. Widget Builder
  38. Pin It Widget
  39. Follow Button
  40. Board Widgets
  41. Other Types of Widgets
  42. Demo – Exploring Types of Widgets
  43. Demo – Adding a Pin It Widget to Your Site
  44. Statistics
  45. Most Popular Categories Per Day
  46. Advice
  47. Know Your Audience
  48. Pinterest Business Tools
  49. Module 01 Review
  50. Review Quiz (Number of attempts allowed: Unlimited)

Module 02– Facebook

(Duration: 1h 55m)

  1. Workbook (Pdf)
  2. Facebook
  3. Industries Dominated by Facebook
  4. Industries Not Dominated by Facebook
  5. How Facebook Works
  6. The Facebook Poke
  7. Profile Pages
  8. About Tab
  9. Creating a Facebook Page for Your Business If You Have Personal Page
  10. Creating a Facebook Page for Your Business If You Do Not Already Have Personal Page
  11. Demo – Setting up Facebook Business Page
  12. Demo – Adding Background Graphics and Uploading Pictures
  13. Admin Panel
  14. Demo – Page Settings
  15. Basic Controls
  16. Demo – Using Basic Facebook Controls
  17. Posts that Engage Your Fans
  18. Publishing Your First Post
  19. Boosting Your Post
  20. Facebook Approvals for Boost
  21. How to Schedule Your Post
  22. Milestones and Start Info
  23. Demo – Business Overview and Page Info
  24. How to Gain Your First Fans to Your Facebook Page
  25. Demo – Invite Friends to Your Facebook Page
  26. Facebook Groups
  27. Create a Call to Action
  28. Demo – Call to Action Button
  29. Managing Tabs on Your Facebook Business Page
  30. Demo – Viewing Your Notifications
  31. Facebook Ads
  32. Promoting Your Website
  33. Facebook Events
  34. Integrating Facebook with Other Social Media
  35. Facebook Insights
  36. Demo – Facebook Insights
  37. Sponsoring Posts
  38. Managing Your Facebook Timeline
  39. How to Delete a Post from Your Timeline
  40. Managing Spam
  41. Notes App for Longer Posts
  42. Adding Favorite Pages to Your Timeline
  43. Adding Like Button to Content Outside of Facebook
  44. Demo- Adding Like Button to Content Outside of Facebook
  45. Review Quiz (Number of attempts allowed: Unlimited)

Module 03 – Twitter

(Duration: 1h 04m)

  1. Workbook (Pdf)
  2. Twitter
  3. What You Need to Start with Twitter
  4. How Do You Want the Twitter World to View Your Business?
  5. Common Terms
  6. Listen? Tweet?
  7. How to Create Twitter Profile
  8. Demo
  9. – How to Create Twitter Profile
  10. Demo
  11. – How to Update your Profile
  12. How to Research Hashtags
  13. Demo
  14. – How to Research Hashtags
  15. Building Your Twitter Network
  16. Use Tools to Target Your Audience
  17. Demo
  18. – Building Your Twitter Network
  19. Sending Tweets
  20. Demo
  21. – Sending Tweets
  22. Direct Tweets
  23. When to Tweet
  24. How to Retweet
  25. Twitter and Video
  26. How to Tweet a Video
  27. How to Create a New Scheduled Tweet
  28. Apps to Schedule Tweets
  29. Bridging Other Applications with Twitter
  30. Twitter Analytics
  31. Demo
  32. – Twitter Analytics
  33. Module 03 Review
  34. Review Quiz (Number of attempts allowed: Unlimited)

Module 04 – Google+ Advertising and Networking

(Duration:  59m)

  1. Workbook (Pdf)
  2. Google + Advertising and Networking
  3. Offerings from Google
  4. Google+
  5. How to Create a Profile
  6. Demo
  7. – How to Create an Account
  8. Privacy Settings
  9. Demo
  10. – Privacy Settings
  11. Categorize Your Network in Circles
  12. Demo- Adding Friends
  13. Invite Others to Circle You In
  14. Find Hidden Engagement Opportunities
  15. Google+ SPARKS Content
  16. Google Hangouts
  17. Posts
  18. Demo- Posts+1’s
  19. CTR (Clickthrough Rate)
  20. Managing Your Ads
  21. Who Clicks on What?
  22. Demo- Creating an Ad with Google
  23. Google Analytics
  24. Demo- Google Analytics
  25. Diagnose Landing Pages
  26. Demo- Diagnose Landing Pages
  27. See Content That is Popular
  28. Pages That Drive Revenue
  29. Google AdWords
  30. Creating a New Ad with AdWords
  31. Module 04 Review
  32. Review Quiz (Number of attempts allowed: Unlimited)

Module 05 -LinkedIn

(Duration: 1h 30m)

  1. Workbook (Pdf)
  2. LinkedIn
  3. The Potential of LinkedIn’s Network
  4. LinkedIn Premium
  5. LinkedIn Premium Features
  6. Creating a LinkedIn Account
  7. What Not to Have as a Profile Picture
  8. Demo- Creating a LinkedIn Account
  9. Showing Samples of Your Work
  10. Optimize Anchor Text
  11. SEO– Search Engine Optimization
  12. Enhancing Careers with LinkedIn Job Boards
  13. Posting an Open Position for Your Company
  14. Demo- Finding a Job with LinkedIn Job Boards
  15. Profile Badges
  16. Building a Compelling Professional Profile
  17. Demo- Be Identifiable
  18. Who is Looking at YOUR Profile?
  19. Connecting with Others
  20. Ways to Network
  21. Network Updates
  22. Creating a Post
  23. Demo- Creating a Post
  24. Endorsements for Your Skills
  25. Mining Your Contacts Networks
  26. Demo- Mining Your Contacts Networks
  27. Staying in Touch with Your Connections
  28. Saved Searches
  29. Creating a Company Page
  30. Demo- Creating a Linked Company Page
  31. Company Status
  32. Company Analytics
  33. Company Notifications
  34. Adding Products to Your Company Page
  35. Showcase Pages
  36. Joining Groups
  37. Viewing Group Updates
  38. Module 05 Review
  39. Review Quiz (Number of attempts allowed: Unlimited)

Module 06 – YouTube Channels

(Duration: 1h 12m)

  1. Workbook (Pdf)
  2. YouTube Channels
  3. Skills Needed for Interesting Video
  4. Skills Needed for Interesting Video: The Story
  5. Demo – Skills Needed for Interesting Video: The Story (about 6:00 in, stumbles)
  6. Skills Needed for Interesting Video: The Story (Cont.)
  7. Demo – Skills Needed for Interesting Video: The Story (Cont.)
  8. Skills Needed for Interesting Video: Editing
  9. Skills Needed for Interesting Video: Composition
  10. Skills Needed for Interesting Video: Networking
  11. Skills Needed for Interesting Video: SEO
  12. Demo – Skills Needed for Interesting Video Planning
  13. How to Create Your YouTube Account
  14. Demo – How to Create Your YouTube Account
  15. How to Upload Videos From Your Phone
  16. How to Create a YouTube Channel
  17. Demo – How to Create a YouTube Channel
  18. Demo – Browsing YouTube Channels
  19. How to Create a Subscribe Button
  20. How to Direct People to Look at Your Videos
  21. Creator Studio
  22. Demo – Video Manager
  23. Demo – Creator Studio
  24. Demo – Create Video
  25. YouTube Analytics – In Order of Importance
  26. Other Marketing Ideas
  27. Module 06 Review
  28. Course Closure
  29. Review Quiz (Number of attempts allowed: Unlimited)

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This course includes
  • about 8.40 hours on-demand video
  • 6 downloadable Pdf Workbooks
  • Unlimited time access (During Membership)
  • Access on mobile and Desktop
  • Certificate of Completion

Course Features Include:

  • Expert Lectures
    Learn on-demand from top instructors who are industry subject matter experts. Our highly certified expert instructors possess a superior understanding of the subject matter in their fields and have the ability to convey this knowledge in an effective, engaging, and professional manner to a wide audience.

  • Certificates of Completion
    Upon completion of a series of courses you can earn a certificate of completion from Career Academy. Certificates of Completion will display your full name, course completed, as well as the date of completion. Students have the ability to print this out or save it digitally to showcase your accomplishment.

  • PowerPoint Visuals:
    Many of the in-depth theories and processes discussed in our courses can be learned most efficiently through the detailed PowerPoint slides presented. These visuals are accompanied by an instructor voice-over to provide our students with a clear, efficient, and complete presentation of concepts.

  • Professional Development Activities
    Students are provided access to professional development activity files which allow for an individual to test out course theories and apply the knowledge they earned from the course.

  • Review Quizzes
    Once a course is completed, test your knowledge by taking our course review quiz! Students have the ability to retake any review quizzes as many times as they wish to ensure they understand the material or to improve upon their scores.

  • Mobile Access
    With our universal course player, you can learn from your computer, tablet as well as mobile devices. Keep up with your training on the go!

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